Switchboard Digital Marketing Services

Switchboard Interactive is your digital business consultant. Here's how we can help:

Digital Strategy Consultation

We offer all of our first-time clients a free digital consultation.  We don't want there to be any pressure, we are eager to learn about your business challenges.  If we are not a good fit or do not have the expertise, we tell you so.  Honesty and integrity are key attributes of our team. If we can't be successful, you’re not successful.

If we feel like we can meet your challenge, we’ll move forward with a digital strategy recommendation and scope out your specific needs or make a simple proposal to begin our partnership.
 

Branding and Identity

Your brand is a promise to your consumer. It's a foundational piece in your marketing communication.  Your brand is in the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions, some of which you can influence, and some that you cannot.

To succeed in branding, you must understand the needs and wants of your customers and prospects. A strong brand is invaluable as the battle for customers intensifies day by day. It's important to spend time investing in researching, defining, and building your brand. 

Branding Guide

  • Brand Messaging
  • Logo Development
  • Brand Colors
  • Corporate ID
     

Professional Website Development

When it comes to websites, one size does not fit all.   Switchboard does not try and mash your business into a pre-existing theme.  We pride ourselves in delivering agency-quality work to our clients without draining the bank.  Our solutions are modular so your professional site can grow with your business.

Do you need a simple brochure site or are you trying to build your own social network?  A commerce ready site, or content rich site? We can do that.

Website Types

  • Brochure
  • News/Blogging Site
  • eCommerce Site
  • Social Networking Site
  • Custom Applications
     

Content Planning & Management

Content is King! Yeah, I said it, but it is so true when it comes to the success of your digital marketing efforts.  When your content is written for your audience it makes all the difference in the world and your customers will tell you so.

Creating content is admittedly one of the hardest things to do, and that is where Switchboard comes up to bat for you.  We will sit down and work together with your team, and before you know it your own personalized content is rolling out like the Daily Gazette.

Switchboard Content Services

  • Content Planning
  • Editorial Calendar
  • Custom Written Content
  • Blog Post Management
  • Newsletter & Promotions Management
  • Social Media Management
  • Reporting and Analysis
     

Marketing Automation

So you have a website and content. That will only get you so far.  How are you going to execute the marketing campaigns to drive traffic to the site—and what happens if this thing starts to generate leads?! Gulp.  

Don't worry. Switchboard can help your business develop a robust marketing automation platform that grows in capacity every year.  Don't stress yourself worrying about ad placement, copy, newsletters, landing pages and reporting.  We can give your marketing team the tools it needs to build your brand.

Switchboard Campaign Services

  • Campaign Strategy & Goals
  • Ad Copy & Design
  • Landing Pages
  • Campaign Management
  • Reporting and Analysis
     

Sales Force Automation

Is your sales funnel full of holes these days? Do you even have a funnel?  Is it more like a hole that someone falls into?  Your sales teams’ lives revolve around these three words: Lead, Prospect and Sale.  Switchboard can help your business design a sales process that takes a scientific approach to every sales opportunity.   Let us show you how to leverage data to retarget customers and increase your close rates.

Switchboard Campaign Services

  • Customer File Analysis
  • Sales Funnel Development
  • Process & Workflow Development
  • Dashboard Configuration
  • Reporting and Analysis
     

Tradeshow and Event Marketing

Trade and consumer shows put you directly in front of potential customers and provide an opportunity to really connect with them individually.

Some companies go to these events, but don’t make great use of their investment, and complain about how useless it was. Yet the exhibitor in the booth right next to them had the exact opposite experience. So what gives? It comes down to who is in the booth, and what they do while they’re there.

Switchboard Event Services

  • Trade Show Booth Design
  • Event Management Software
  • Lead Generation Programs
  • Reporting and Analysis