Get a Winning Game Plan: Digital Strategy

Switchboard Digital Strategy

Get a Winning Digital Game Plan

Switchboard Interactive Digital Strategy

Three strikes and you're out, right?  Maybe on the ball field. When it comes to your leads, prospects, and customers, just one foul ball could send you and your team packing, kicking the dirt the whole way.

Are your digital tools team players?  Are they even on the same field? Do they constantly require more and more of your time just to keep them on speaking terms?

Whether it's a customer relationship management system that won't show up to practice, or useless statistics that have no bearing on your results, an integrated digital strategy can help you get your head in the game.

 

What Does A Real Digital Strategy Look Like?

A smart digital strategy connects all your technical and creative components and helps you achieve your goals.  Link all the pieces of your digital presence, from your sales team’s database, to your internal and external communications, website content, online commerce, and more.  When your digital tools communicate, you win.

Sure, you could keep piecing together your digital presence with the latest (disconnected) services.  Is that a strategy though, or shiny object syndrome?  Is it really worth the time and headache it’s bound to cause trying to keep all those "services" playing nicely together?  A comprehensive strategy is the only way to get real results.

A winning digital presence starts with the fundamentals, but grows with your company.  A digital strategy takes a big picture look at all of your sales, marketing, and metrics systems.  It maximizes your digital presence while streamlining your sales process so you can close more deals.  A true digital strategy is a carefully crafted plan to capture the title.
 

Build It Right From the Start: Your Digital Strategy Blueprint

Creating a digital strategy is a bit like building a ball park.  You need to have a blueprint before you build.  Otherwise you’ll have a big, stressful, expensive mess on your hands.  Just building it doesn't mean you'll get players on the field, or fans in the seats.  It is NOT like that famous baseball movie you may have seen.

It's important to plan the big picture before you worry about the details. An architect drafts what the stadium will look like before thinking about what kind of chairs will go in the stands.

You're not putting out lawn chairs for a backyard game of wiffle ball.  In terms of complexity, it’s more like building a stadium.  You need to build for high capacity so your company can grow.  You need to create a fan experience.  Put your company in a new league with a fully integrated digital strategy.  Switchboard is here to help. Contact us now.